Why Content Matters
If you operate a small business or startup, you know how easy it is to forget about social media.
You finally clock off from a long productive day at work only to realize you haven't even touched your social media.
You google a copyright free image throw it up on your pages with a generic caption and call it good. Only to wake up with seven likes and a comment from a bot account. Real effective.
Did you know that social media actually plays a huge roll in your business's reputation? It can be a deciding factor for someone planning to buy or could be the first contact someone ever has with your business.
If you look at your account right now would you buy from you? Does it look professional, or does it even represent what you're all about?
Content Builds Trust
Your social media is how you get to interact with your potential, current, and re-occurring customers.
It's how you get to put information right into their hands that further establishes a relationship between you, the business, and them. Trust is what matters and what will keep a customer coming back, or even becoming a buyer in the first place.
If you are just posting generic, bluntly pointless content. Your audience will lose interest and have no reason to keep following your pages. This is not good because if your competitors are effectively using social media they will probably capitalize on your recently lost followers.
Engage Your Audience, Make More Sales
Posting the right content matters. Blogs are one of the best ways to interact with your target audience. It creates a sense of trust because they learn your way of thinking. Also if you are creating relevant content for your audience they will see you as an authoritative voice in your field.
Engaging your audience. Coming back to this point, the more you engage your audience the more your brand become influential to them.
Let's say you're a plumber, you have a great website, social media pages and have started gaining followers. Your write blogs, post regularly to your social media outlets and send emails at least twice a month to your audience.
That means that within a months time your audience has interacted with you at least four times (two blogs + two emails) plus the relevant content you have posted on social media - In most marketing and sales circles they say it takes around six to eight points of contact before someone is ready to buy. That is easily achieved with simply posting engaging content on social media.
Wouldnt you like to make more sales? It can start with effective digital marketing!
What's Relevant Content?
So what is relevant? Simply content that matters to your audience.
The start to any effective marketing plan is to find out who your audience is. Look back at your past five sales. Look at the age of your customers, their demographics, their interests, where they spend their time online, whats important to them, and what their pain points are.
Let's say your that plumbing company again. Your demographic is most likely homeowners, married couples between 35-45, maybe two kids. Their pain points would be time, cost of service, the convenience of service.
Your marketing plan may look like, posting about the ease of service you offer with flexible times to accommodate the families schedule. Talk about being a local family and the importance of saving time to spend more time with your kids. You could write blogs about these topics, post pictures of families and your handyman working on the job (making sure your photos are quality)
This is a brief example. Can you see how understanding your demographic effects what you post and your conversation with your audience?
Start brainstorming your audience now. Think of what kind of content they want to see and whats relevant to them. Then find it! Start engaging your audience and increase your reach, trust, and ultimately sales!