Importance of SEO in Digital Marketing
We have some exciting news for those of you who are looking to expand your reach! We have partnered with an SEO agency: WebRefresh in order for your products/services to be exposed to larger markets online!
First things first, what is SEO?
SEO is the art of making several efforts across different platforms such as UX design, content development, content promotion, web development, and PR/Online Marketing in order to improve your overall web presence and visibility in search engine results like Google, Bing, and others.
It has the ability to make you more visible than your competitors.
Sounds pretty important right?
Omnicore 2018 fact:
“SEO has a 14.6 conversion rate compared to 1.7% for traditional outbound methods such as cold-calling or direct mail.”
In order for this conversion rate to take effect, a solid SEO strategy must take place.
This strategy is built on:
1. Quality keyword research
2. Great content plan and schedule
3. An equally great promotion plan and schedule
4. Great PR strategy to help acquire those illusive backlinks
5. Onsite improvements
6. A great site and keyword analytic and insights drawn from the analytics collected
Pro vs. Con
· High focus on user intent
· Highest click-through rate
· High conversion rate
· Lasting results
· Easier website experience
· Better content
· Heightened focus on PR
· Long-term investment
· Lots of moving parts
· Can take a while to see results
· Results are not guaranteed
So what can you do about this? Let’s break SEO down to its foundation.
1. Create an engaging and appealing site for your users!
Your site should both reflect your company properly as well as guide your user down the right path. Imagine a field where you can run freely in. Now imagine that same field with a path down the middle to a tree. Now imagine the tree is the sale (destination) and your site is the field with a path leading the user exactly where you want them to go!
2. Make the path! No broken links
Imagine a map with gaping holes in it, not very helpful. That’s exactly how Google or any search engine feels when they look through your site. The more put together and mapped your site is the better it will rank in search engines.
3. Add links SEO is a bit of a popularity contest.
It’s about whom your site knows and what other sites know you. This is why guest blogging is huge!
When you add a link to an established site on your site, search engines see that and will see you are connected to an established site which ranks you hire. Vice versa if another established site has a link to your site that boosts your site's popularity. Which again makes your rank higher!
Keep it simple, don’t use large graphics, images, or videos that will slow down your sites speed. It won’t matter because a user will click back if a page doesn't load in the first five seconds or less. Keep your page simple so a user experience is seamless.
Having links sending users to your site also helps rank your site higher! Consistantly posting on social media with links back to your site can be one of the easiest ways to rank higher in search engines! If you need help with this head to our plans!
Now check out more about WebRefresh!
I (Preston, owner of Prez Marketing) had the privilege of knowing the founder Luke Thorn at the very beginning stages of WebRefresh. Getting to know the true heartbeat of the company and being able to watch them thrive over the number of years they have been in business!
They are a true, honest, and amazing at what they do! If your company needs a boost on getting found online you need to check out WebRefresh.co and get your site a free SEO audit today!
Don't have a site yet? Check out website plans here to get your online presence going strong!