Three Tips For Effective Posting
Ever wonder why no one is interacting with your social media posts?
Frustrated about the amount of time it takes to schedule your posts without seeing a return?
It can be very frustrating to go out and either create content or find free content that's relevant and engaging for your customer. And it can be even more disheartening when you take all that time and don't see any reward for your work.
Here are three of our tips on how to find relevant content, engage your audience, and further advance your conversation of viewers of that content.
Create Relevant Free Content
If you read that and got mad at me right away I can understand. A lot of businesses we work with hire us because they have the hardest time finding free, quality, and relevant content. It's time-consuming, especially if you are not a graphic designer or an experienced photographer.
But there is hope! You can use one of our favorite apps that we suggest for those who don't quite have the budget to invest into marketing quite yet but still need quality content.
It's called Canva. It is a brilliant app that helps everyone create quality content regardless of which social media outlet you are designing for!
They even have great tutorials that will help you out when you need it!
Engaging Your Audience
One of my favorite quotes is from Lewis Carroll from Alice In Wonderland
"Alice: Would you tell me, please, which way I ought to go from here?
The Cheshire Cat: That depends on a good deal on where you want to get to.
Alice: I don't much care where.
The Cheshire Cat: Then it doesn't much matter which way you go."
Do you see the point? If you don't know where you are going, or why you are posting, it doesn't really matter what you're doing.
With social media, a lot of the time we figure as long as we post something that's good. In a very lazy way, it is, because something is better than nothing. But something targeted is far, far greater than something lazily posted.
So, here's what you need to do to be more effective on social media.
Know your audience.
Start by learning what time they are even on social media. If your target audience works a nine to five don't bother posting til after six when they are home and actually look at their social media to unwind after work. If your audience is in their late teens you could experiment posting between 11 PM and 1 AM.
Knowing your audience allows you to engage on a more specified level. This means there is a better likelihood of them seeing and engaging with your content. Giving you a far better chance of taking them further down the funnel of the buyer's journey.
Give Next Steps
Here is our last tip for today, always include the next step for your buyer. Your taking them on a journey and must always have a call to action.
I once was told by a prolific salesman that your buyer must say yes at least seven times before they are ready to buy. This coincides with the digital world. Every time someone clicks on a new link you have put in front of them they are subconsciously saying yes to your product or service.
Now you have three new tricks up your sleeve, engage them with great content, post at the right times to reach the right audience, and always have a call to action.